Alva Adams as Director Multicultural Relations and Strategy for Toyota Motor North America is responsible for development and implementation of strategies that enable Toyota and Lexus field offices to increase the number of minority dealers. Alva also has responsibility for a broad range of community outreach programs.

In her previous position, Adams was Operations Manager for Retail Market Development, with responsibility for development, launch, training and ongoing support of the Strategic Planning Model. She also administered all aspects of the annual Market Representation National Conference.

Prior to joining Toyota Motor Sales, USA, Inc., Adams worked successfully on the retail side of the automotive industry for thirteen years as a Secretary-Treasurer solely responsible to the corporation for all financial aspects of the business.

Mason received her Bachelor’s Degree in Accounting from Howard University in Washington, DC. She has also completed a certificate program for Diversity Management at the University of Houston.

Adams is a member of the board of directors for the YWCA of Greater Los Angeles and the Millennium Momentum Foundation. She is a former member of the Los Angeles Girl Scout Council Board of Directors and past Chairman of the Fund Committee, President Emeritus of Howard University Alumni Club of Southern California, and a member of Alpha Kappa Alpha Sorority.

Adams is the recipient of the 2007 Woman of the Year Award for the National Association of Minority Automotive Dealers, and in the Toyota Driver’s Seat publication in September 2007. Mason was featured in The Lovick Career Journal in February 2009 and Who’s Who in Black Los Angeles publication 2009 and 2010. She is a member of Toastmasters International.

Adams resides in Inglewood, Ca. with her three daughters.